Web Design should be clean and uncluttered, loading quickly and accurately. The visual design of your site should be appealing and easy to navigate. The style should not interfere with the function of your site.

Good design incorporates Internet standards in a clean and easy-to-follow, intuitive manner. Taking into account the different computer platforms is a key element to a quality design, and keeping your site accessible to everyone. There are few things as frustrating as being unable to view a site because it's not compatible with your browser.

Another thing to consider is the speed of your visitor's Internet connection. Most people are using dial-up connections, not the faster broadband connections some locations enjoy. This will change as systems evolve, but it's important to keep in mind. A good web site is one that responds to the visitor's clicks briskly, regardless of content.

It's important to decide what you hope your web site will achieve. Is it simply informational, or are you planning on selling products? What's your target audience? Friends and family, customers, or corporate connections? What kind of features do you want? Bulletin boards, galleries, games? These and other features add to your web site and enhance the visitor's experience, but care must be taken to not overwhelm your other content.

Spend some time thinking about your site before consulting with a designer. The time you spend will pay for itself in a clearer, cleaner site. The more accurately your site reflects its substance, the more visitors will appreciate it.

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